Creators
- Ophélie Delsaute
- Samantha Cijntje
- Betty Schreiner
Date published
- 2025-02-11T10:27:08Z
Citation
Ophélie Delsaute, Samantha Cijntje, Betty Schreiner. 2025. Barbie's Life Beyond the Plastic
. PURE3D. https://editions.pure3d.eu/project/13/edition/8/index.html
Rights
- License
- CC BY: Attribution required.
- Rights holder
Maastricht University
- Contact
pure3d-fasos[at]maastrichtuniversity.nl
Keywords
- toys
- barbie
- beauty standards
- franchise marketing
- gender roles
- 3D digitisation process
Audience
- general public
- students (secondary)
- students (university)
Countries
- United States of America (US)
Period
- Contemporary
Temporal
1959 to present
Subjects
- Consumer Goods
- Film and media
Languages
- English (eng)
Sources
- Photogrammetry
Provenance
Made for the Toys with Voice Project for the 2023/2024 Creating Digital Collections Course as part of the Masters in Media Studies: Digital Cultures at Maastricht University.
Content
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It is very likely that the Barbie we all know would not exist today without the existence of a feminine and bold character invented for the amusement of men. The character described is none other than Bild Lilly, a character in a risqué adult-themed German comic strip from the 1950s (Cross, 2013 & Wolfe, 2023).
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At the that time of Barbie's inception there were already three-dimensional dolls whose clothes could be changed (Cross, 2013). However, these dolls were exclusively baby dolls (Cross, 2013 & Giacomin & Lubinski, 2023) that allowed young girls to take on the role of a mother. But Ruth Handler wanted more than that.
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The direct focus on a female target group is also very clear in its presentation. In general, it is not uncommon for children’s toys to be specifically designed for boys or girls (Weisgram et al., 2014). Whether a toy is more attractive for boys or girls depends on various factors, including the colors chosen (Weisgram et al., 2014).
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Although Ruth Handler is primarily responsible for the creation of Barbie and her image (Giacomin & Lubinski, 2023), there is also a large toy company behind it. This company is none other than the American toy manufacturing and entertainment company called Mattel (Mattel, 2024).
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The movie « Barbie » (2023) is a live-action production, drawing inspiration from the iconic brand and its associated dolls. It stars Margot Robbie in the lead role as Barbie and Ryan Gosling as Ken starring Margot Robbie as the main character and Ryan Gosling as Ken. After an existential crisis, Stereotypical Barbie (Margot Robbie) departs from Barbieland to embark on a quest to the real world.
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Barbie's life beyond the plastic
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In the Back of the original box, you can see a scene from the 2023 Barbie movie where Margot Robbie plays Barbie.
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The History of Barbie:
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(#SCVp8n) The History of Barbie:
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The History of Barbie
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(#fiKqw1) Barbie's Face:
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Barbie's Face
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Barbie's Physique
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From Lilly to Barbie
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How Ruth Handler Invented Barbie
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Clothes that can change
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Barbie's Powerful Pose
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Barbie as a role model
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Female empowerment
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Barbie and Pink
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Pink and Gender
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Mattel
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Mattel logo on Babrie's box
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65 Years of Barbie
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The End
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The History of Barbie
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Life in plastic: Not so fantastic:
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Life in plastic: Not so fantastic
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Stereotypical Barbie
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Barbie's Caucasian features
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Barbie's Physique
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The Barbie effect
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Life in plastic
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Barbie's evolution
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Body diversity?
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End of the Tour
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Life in plastic: Not so fantastic
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Barbie in the movie:
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Barbie in the movie
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Description of the Barbie Movie (2023)
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Barbie's cowboy outfit
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Existential crisis
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Feminism and patriarchy
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Margot Robbie as Barbie
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Barbie's impact
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Our society after Barbie
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End of the Tour
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Barbie in the movie
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Reflections and References:
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Reflections and References
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Digitization methodology
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Depth Maps
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The creation of this edition
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Teamwork
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References
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The end of the Tour
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Reflections and References
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