Moana and other Disney princesses: a new beauty standard?

For years, Disney princesses were alligned to a specific beauty standard - petite frames, delicate features, and a conventionally feminine appearance. From Snow White to Elsa, their designs followed an idealized, Western-centric vision of beauty (Driscoll, 2017). Moana interruptsthis trend with her more muscular frame, broader nose, and darker skin tone, aligning her appearance with Polynesian heritage (Pacific Geographies, 2021).

Unlike past princesses whose stories centered around romance, Moana’s narrative focuses on personal growth, leadership, and cultural re-discovery. Her appearance is a key part of this shift, reinforcing the idea that beauty can take different forms beyond traditional Western ideals. Moana’s physical traits are purposeful; her strong build, thick wavy hair, and tanned complexion reflect the reality of Polynesian women, providing an alternative to the Western princess type that has dominated Disney films.

This shift is important because the representation of beauty in media influences young viewers’ self-perception. When children consistently see one type of beauty ideal, they may take in unrealistic expectations of themselves (BBC Culture, 2016). By introducing Moana, Disney sets a precedent for how princesses can look and what they can represent. She stands out among characters like Belle, whose grace and delicate beauty allign to traditional standards. Instead of being admired for her elegance, Moana is respected for her courage and capability, reshaping what it means to be a princess.

Furthermore, Moana’s departure from the traditional princess story allligns with the increasing push for diversity in media. As audiences dream of more authentic portrayals of different cultures, Moana’s design and character mark a step towards breaking long-standing stereotypes in animated films (Driscoll, 2017). By normalizing diverse beauty standards, Disney contributes to a broader cultural shift that encourages body positivity and self-acceptance.