Now, as a collector’s item, he stands on a dresser in a living room next to a puppet of Freddy Mercury and George Micheal. He is not used to playing with. His script has thus changed from being played with to being a memory on a dresser in the living room. In this context, the aura of the toy of E.T. has changed because of the value it has to an individual. First, in the film, he is seen as a kind and cute alien. Then, children play with him in the way he is portrayed in the film. Lastly, he is standing on a dresser, and when the owner looks at him, he gets a warm feeling from nostalgic memories of the film. This personal connection reinforces the desire to own the toy and keep it as a collector’s item (MacIntyre, Bolter, & Gandy, 2004).