The Walt Disney Company

The Walt Disney Company was founded in 1923 by brothers Walt and Roy Disney and began as a small animation studio (Wasko, 2001). The company quickly rose to fame with iconic characters such as Mickey Mouse and his friends (Sumana, 2022). Disney is now beloved by many around the world (Wasko, 2001). Through innovative techniques such as the introduction of sound and colour in animated films, Disney became one of the most influential animation studios. The company grew progressively and set itself as an independent production company (Wasko, 2001). 

Beginning in the 1950s, Disney expanded its business significantly. In 1955, it opened its first Disneyland theme park. This revolutionary concept of an immersive entertainment experience became a global phenomenon, leading to the creation of Walt Disney World, Tokyo Disneyland, Disneyland Paris, and other parks worldwide (Wasko, 2001). Meanwhile, Disney invested in merchandising, television and live-action films, growing into a multimedia empire.

In the 21st century, Disney became an even greater force, with the acquisition of some of the largest film studios, including Pixar, Marvel, Lucasfilm and 21st Century Fox. These acquisitions led to the creation of the “Disney Multiverse,” in which different franchises and storylines were interwoven. Yet it still maintained its reputation for producing family entertainment that is safe, wholesome and entertaining. This gave Disney even greater dominance within the entertainment industry (Wasko, 2001).