Meme Culture

Memes are images or videos which are repeatedly shared online and recognised by many people. They are often intended to be funny or relatable and can be edited to have a different meaning or context. Multiple memes are based on UNO cards. Two are the most famous, the draw 25 meme and the UNO reverse card meme. The ‘draw 25’ meme is an image consisting of two photos. The photo on the left is a picture of a customisable UNO card, on which players can write any rule they have made up, on which is written “[blank] or draw 25”. The photo on the right shows a defeated man who has drawn 25 cards. When people make variations of this meme, they will write a difficult or controversial action in the blank space, see the example below. The draw 25 is seen as an extreme and unwanted punishment, meaning that the thing in the blank space is often very bad or difficult. 

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The second most popular meme is the UNO Reverse Card meme. In this meme, the reverse card is used as a metaphor for a comeback or a change of events. 

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This meme has gotten so popular that it has found its way into real life as well: