UNO’s adaptability and flexibility in modifying to new ways of play make the game a lot more accessible, which has allowed it to continuously draw in new players and keep its hold on older players. The adaptability UNO has in being able to appeal to all audiences is a direct result of UNO’s success and the social value we have ascribed to it. For instance, UNO engages its audience on social media: “UNO posts pseudo-hands on its Facebook page, … and asks viewers how they would play the game with that hand. Despite having fewer Facebook followers than Monopoly, UNO’s engagements on the site exceed it” (Lloyd, 2021, p. 282).
The rules that have been socially ascribed to it differ for people who grew up playing it differently than others, meaning they potentially grew up being able to stack “plus 2” cards on top of “plus 4” cards and then entered a new social environment where that is not allowed. This was the case when UNO tweeted about a rule stating it is not allowed to stack “plus 2” cards on top of each other, and the internet reacted by replying to the tweet that we have ascribed our own rules to the game and “we’ll take it from here”. This demonstrates the adaptability UNO has, in that we have customised our own rules based on our preferences.