Mickey Mouse is one of the most popular characters created by Disney during the period of the Great Depression in America (1929–1939). Mickey Mouse became the global ambassador and mascot of the Disney corporation. The character has been commercialised and brought a substantial income to Disney’s merchandising powerhouse.
The importance of talking about the icon character of Mickey Mouse lies in the status that he has achieved in global popular culture for almost a century through strategic merchandising, pioneering in animation, and gradually, as a mascot, bringing Disney to its status as a leading entertainment corporation.
During this interactive tour you will see in depth contexts of Mickey Mouse’s importance to the Disney corporation and the physical and characteristic attributes, such as his anthropomorphic features and changes throughout his history, as well as his larger global context. The 3D model of the Mickey Mouse presented in this scholarly edition is modelled from one of Disney’s merchandise plush toys with the design from 1940s. With his familiar and colourful look of red shorts, oversized yellow shoes, and those big round ears the classic Mickey Mouse plush toy captures the nostalgia of this iconic Disney character. Being a soft and light plush toy with a cheerful smile this toy is a physical representation of the beloved character. The toy is relatively small being 24 cm in length and around 17.5 cm in a sitting position.